OWNER

CO.

FOR OWNERS BY OWNERS

sell borrow grow

PORTAL

access

GET IN TOUCH

focus areas Industries Experts About US Partner

(855) 600-OWNER

sell your company

get a loan

grow your business

owner Academy

Experts

Focus areas

Industries

about OwnerCo

Become a partner

Access Your Account

GET IN TOUCH

(855) 600-OWNER

Owner Academy Series

Series: How to Create Enterprise Value

Academy

Series / Bootcamp

Growing Your Business

This series of articles are a guide to build enterprise value now, so you have options later.

By Jon Polenz, Managing Partner

August 28, 2025

4 Articles in Series

01

Think Like an Investor: The Mindset Shift That Makes Your Business More Valuable

You didn’t build your business just to be its most overworked employee. Learn the mindset shift that helps owners reclaim their time, increase profits, and build a business that runs—and grows—without them.

02

The Risks That Scare Investors—and the Strengths They Pay For

The best time to prepare your business for sale isn’t when you’re ready to exit—it’s years before. Discover what buyers actually look for, and how building a sellable company makes it easier (and more profitable) to run right now.

03

Positioning, Customers, and the Future: The Real Drivers of Value

Even the best product won’t sell if it’s solving the wrong problem for the wrong people. Learn how to build a business around the right customers, predictable revenue, and a product-market fit that scales and sells.

04

Why a Great Sales Process is Your Most Valuable Asset

Without a predictable sales system, your business isn’t scalable—or sellable. Learn how to build a repeatable, hands-off sales process that attracts buyers, boosts value, and frees you from doing all the selling yourself.

Share this series

About the Author Jon Polenz, Managing Partner

Jon built and sold a commercial service business to PestCo, then helped scale PestCo to over $120M in revenue through strategic acquisitions in just 18 months. His passion for the business owner journey drives everything we do at OwnerCo.

Click here to learn more about Jon →

Get OwnerCo in your Inbox

Submit

By signing up, you accept our Privacy Policy and Terms of Use.

OWNER

CO.

FOR OWNERS BY OWNERS

INDUSTRIES SERVED

HVAC - Plumbing - Pest Control - Pools - Window Cleaning - Power Washing - Garage Door - Residential Painting - Tree Care - Holiday Lighting - Trash & Recycling - Commercial Landscaping - Security Guards - Fire & Life Safety - Industrial Painting - Janitorial - Ad Agencies - Data Providers - Managed IT Companies - Roofing - Electricians - Irrigation - Flooring - Fencing - Foundation Repair - Septic - Lumber Yards - Veterinary Clinics - Dental - At-Home Healthcare - Financial Planning and Investment Advisors - Title Companies - Home Inspections - Allergy Clinics - Physical Therapy

Legal Center:

Cookie Notice

Security & Fraud Awareness

Questions? Call us at (855) 600-OWNER (6963),

Mon – Fri 8 AM – 5 PM CST.

All Systems Operational

This website is operated by OwnerCo Connect, LLC. We connect business owners with specialized service providers including: OwnerCo, LLC as a preferred M&A advisory partner (which represents buyers exclusively and receives compensation only from the buying party); RM Financial, LLC as a preferred lending broker; and various partners for growth services. OwnerCo Connect, LLC and our service provider partners may receive compensation for referrals or completed transactions. By using our services, you may be asked to accept our Universal Service Application Terms, Credit Authorization, and Communication Consent.

Lending services are provided through licensed lenders. RM Financial, LLC is a lending broker, not a direct lender, and does not make credit decisions. Financing terms, conditions, and eligibility are determined solely by participating lenders and may vary based on applicant qualifications. For California residents: Business loans are made by licensed lenders in compliance with applicable state and federal law. RM Financial, LLC facilitates connections to lenders but does not make lending decisions. Compensation may be received from lenders for referrals or funded loans, which may impact the placement of financing offers. Not all financing options available in the market are listed on this platform. We encourage applicants to carefully review all lender disclosures and loan agreements before proceeding.

Submitting a funding application through our platform will not impact your personal credit score. However, if you choose to accept a funding offer, the lender may perform a hard credit inquiry which could affect your credit. Funding timelines vary by product and lender, ranging from as little as 24 hours to several weeks depending on the type of financing and your specific situation. We work with multiple funding partners to provide a range of options suited to different business needs and qualifications.